An Engineering Studio
with its own AI workplace for WordPress
We build booking platforms, e-commerce and WordPress at scale, since 2016. Now with Fabrement, our own AI workplace for WordPress.
Booking Platforms
5,000+pages served by one platform we built and run
Reservation engines, schedules, payments and partner portals — built as products, not as plugins glued together.
Three directions
One engineering team behind all of them
AI Automation
117MCP abilities an agent can use on a live site
Agents that work on your website, AI inside your product, and tools connected to the systems you already use.
WordPress at scale
1,000+WordPress sites built since 2016
Native blocks, no page builder, a design system first. Sites your team keeps extending long after launch.
We don't just use technology
We build the tools we run on
Two internal systems paid for with our own money, to learn AI development on real work. The third one grew out of them
Hosting control panel
Deploys, backups and updates for our own projects in one place. Built for our team and our processes, not offered to clients.
What it replaced ?
Commercial panel licences and hand-run server chores on our own projects.
Task manager
Daily reports, estimates and time tracking for our team. While we work on a client’s project, the client gets access to it to follow progress and add input.
What it replaced ?
An off-the-shelf tracker that never matched how a studio actually ships client work.
Fabrement
Over ten years of custom WordPress work, taught to AI. Our free plugin lets an agent build native blocks, templates and pages inside walls and margins we set.
What it replaced ?
Hand-building the same kinds of blocks on every client project.
Things we've built — and what was engineered inside them
This is Madeira Island
A car rental marketplace for Madeira: 9 rental companies connected by API in one booking system, with payments, cancellations and refunds handled automatically.
Fabrement
WordPress plugin development for our own team: Fabrement, a plugin with an MCP server for every site, so the AI agent you already use builds WordPress properly. This site went from Figma to live in 6 hours.
Strawberry Tours
A tour booking platform with a portal where guides run their tours and their business, while travellers book free walking tours in cities around the world.
Casago
A property management platform for a vacation rental franchise: 100+ franchise offices and 4,000+ properties in one system for guests, homeowners and partners.
LG Sonic
A multilingual website for LG Sonic, a leader in chemical-free algae control: 7 languages, about 1,100 pages in each, built to turn industry research into assessment requests.
HR University, Technical Writer HQ and Product HQ
Theme development for three career-education websites, built with performance in mind: close to 1,000 articles, 25+ certification courses, Stripe payments, and 99% of URLs passing Core Web Vitals on mobile.Four steps. Nothing happens behind a curtain
We work in the open because a project you can watch is a project you can trust
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Scope and architecture
We map data, integrations and edge cases first, and agree on what ‘done’ means in numbers.
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Build in the open
You get access to our task manager and watch the project move: daily reports, what is done and what is blocked, on staging from week one.
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Validate and measure
Performance, accessibility and load are checked against the targets — not against a feeling.
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Hand over the controls
Docs, access and an MCP server, so your team — or your agent — can run it without us.
Built on experience
Since 2016
- 1,000+
- sites built
- ~800
- sites live
- 5,000+
- pages on one platform
- 10+ years
- together
- 200+
- customers
Built by people who ship software
7FRIDAYS · SINCE 2016
7Fridays is an engineering studio. Since 2016 we have built custom projects for companies that need more than a template: first more than a thousand WordPress sites on custom themes, and today booking platforms and e-commerce as well. We write clean, maintainable code, keep what we build fast, and hand over projects your team can run without calling us for every change.
Our own work led us to build tools for ourselves: a task manager, a hosting control panel and Fabrement, the workplace for AI agents on WordPress. Tools change, but our standard stays the same: work that holds up long after launch.
Articles and case studies
What we learn on real projects
Stockholm Boats
One custom WordPress theme behind five boat websites for a Swedish boat dealer: Stockholm Boats, iSloep, Dromeas Yachts, Northstar Boats and Lynxmar.
Over 10 years together 7FRIDAYS
Over the past decade, 7FRIDAYS has transformed from an ambitious startup into a powerful software development hub where every line of code results from the coordinated work of time-tested experts.
Website speed influence your business
Working in web-development for more than 6 years we’ve realized and approved a number of rules to be taken care of. One of them is that website speed influence sales directly.Do it yourself, or let us do it
Same engine either way
Fabrement, adapted to your agency
We adapt Fabrement, our own AI tool, to how your agency works: your blocks, your rules, your checks. Your customers manage their websites through their own AI agent, in a controlled environment where nothing breaks.
We build it, your AI agent runs it
Reservation engines, schedules, payments and partner portals, built as products, not as plugins glued together. After launch you manage it through an MCP connection, from the AI chat you already use.
Let's make something meaningful
Tell us what you are building. A real engineer replies within one working day — usually with questions, sometimes with a first estimate.
Talk to us
Tell us what you are building. A real engineer replies within one working day — usually with questions, sometimes with a first estimate.